your catchy headline here

Let us assume you have chosen the offer you want to lead with. You should know this if you watched Day 3 Lesson #1 training.

So whichever offer you lead with which means it will become the offer you will promote via paid ads; should now become the face of your overall business/website and your personal brand persona.

I recommend you start with either business models that I have the EIBBS system available for. At the end of the day; this is mechanism to generate leads. You will promote everything else on the back-end via email follow-ups anyways.

Essentially this is where we start the process of branding you as an authority on that topic which relates to the offer you lead with.

For Example: If you lead with AWeber; then the face of your website should be all about email marketing and email automation. Because this is your lead-in offer.

For Example: If you lead with Systeme as a website builder/all in one automation tool; then the face of your website should be either about building sales funnels or all in one marketing solutions. Focus only one of the features (Sales Funnels Or All In One Marketing Solution). The more direct your approach is the better you will do. And this would become your lead-in offer.


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Hi, I’m Rob Richardson—military veteran, proud father of four, and a devoted grandfather to one beautiful little lady. My journey has been shaped by teamwork and resilience, from playing sports in high school to traveling the globe during my military service. Those experiences instilled in me a passion for helping others succeed, whether it’s through family gatherings filled with laughter (and barbecue) or supporting entrepreneurs on their business journey.

Six years ago, I discovered the world of online marketing and instantly fell in love with its potential to transform lives. That passion led me to start Optimize Business Solution, where I connect small business owners, affiliate marketers, and entrepreneurs with trustworthy tools and services that drive real results. My mission is to simplify success and be a reliable partner in your growth. Let’s work together to make your vision a reality!

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